We offer a range of Strategic Communications and Marketing services tailored specifically to meet client needs and in support of defined business or organisational goals and objectives:
Communications Strategy and Planning
- Communications audits
- Internal and external stakeholder interviews
- Communications SWOT analysis
- Definition of target audiences and key messages
- Action plans
- Performance monitoring and evaluation
- Budget development
Media and Publicity Management
- Management of media coverage
- Maximising positive media coverage
- Minimising potentially negative media coverage
- Crisis and Issue Media Management
- Development of press releases, media briefing documents
- Media events
- Developing media platforms including pitching TV programme ideas
- Building client relationships with media
Public and Stakeholder Consultation
- Government and developer consultations
- Consultation strategy development and action planning
- Stakeholder research and mapping
- Development of consultation literature, materials and tools
- Organisation and facilitation of consultation events
- Community engagement
- Media management
- Consultation promotion and marketing
- Receipt and analysis of consultation responses
Public Affairs and Lobbying
- Insight into political structures, representatives and parties
- Monitoring and intelligence gathering
- Policy analysis and research
- Political and Government relations
- Political risk analysis and public policy forecasting
- Stakeholder mapping and auditing
- Campaigning and coalition building
- Client responses to consultations and committee requests
- Preparing clients to appear before committees
Event Management
- All aspects of event delivery from concept development to post-event evaluation
- Conferences, seminars, meetings, presentations, launches, award schemes and ceremonies, corporate hospitality events, celebrations etc
- Budget control and value maximisation
- Event marketing and promotion
Internal Communications and Change Management
- Research - discovering how staff feel and what they think
- Designing programmes and strategies to meet client objectives
- Creating effective channels, content and campaigns
- Measurement and evaluation of impact and success
Crisis and Issues Management
- Situation analysis
- Development of crisis handling strategy and action plan
- Media management
- Stakeholder consultation
- Development of literature, materials and tools required
- Monitoring of situation/issue and review of action plan
Copywriting, Design and Production
- Production of briefing documents, reports, brochures, leaflets, flyers
- Development and production of regular stakeholder publications such as newsletters and magazines
- Corporate identity development
- Marketing Literature and Material i.e. packaging design, point of sale material, promotional literature, advertisements
Communications Research
- Communications audits
- Stakeholder opinion and attitude research
- Communications SWOT and options analysis
Sponsorship Management
- Identifying sponsorship for events and activities
- Development of sponsorship agreements
- Maximising and delivering sponsor marketing benefits
New Media and E-Communications
- Maximising communications and marketing impact through internet based media
- E-communications strategy development and action planning
- Website design and content development
- Understanding, using and developing social networks
Communications Training
- Media Training
- In-house staff training on all aspects of communications delivery from SWOT analysis, strategy development, implementation and evaluation and review